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The Importance of a Strong Support Team - ChannelOnline
  • The Importance of a Strong Support Team

  • Thursday, January 17, 2019

Customer service is king. Most businesses serve their customers by having a strong support team that can handle a range of queries in a clear and concise way. The key to this is solving issues and getting clients back up and running with minimal downtime. That is the importance of a strong support team.


Reliable Customer Service Builds Trust
Trust is essential to any business, as it means that you can be sure that they will deliver on their promises as best as possible. If a company promises to provide reliable support, it must deliver on that promise. Otherwise, trust is broken. On the other hand, if it delivers consistently on its promises, trust is created between the two parties.

Trust Builds Relationships
When trust becomes a relationship, the two companies work together to create a mutually satisfactory agreement. The recipient of good customer service knows they can trust the provider to deliver on its promises, and therefore they don't have to worry about that part of the business. In addition, should an issue arise, they know the issue will be dealt with quickly and efficiently.

It's at this stage that good customer service keeps clients regardless of whether another company comes into the market offering a better deal.

Relationships Build Referrals
A good relationship also builds referrals, which are integral to expanding the business. A referral is a particularly powerful piece of marketing, as it is an independent recommendation of the company's services. Having a mutual friend who can recommend you brings in more clients, and it can act as an effective lead generation service.

More Clients, Better Customer Service
More clients mean a bigger customer service department, which often means shorter call times. In addition, overarching issues that affect everyone can be dealt with quickly and efficiently, preferably before they affect too many people.


ChannelOnline has support that is based in the United States, as it is important to have people who understand you and your needs as well as the needs of your clients. In addition, U.S.-based support allows us to manage our customer support in-house, so that we provide the best service possible.